Trend Hunter’s VP of Special Projects Sean Watson discusses the evolution of popular kids' toys in 'Kids & Toys in the New Normal,' part of Trend Hunter's Now Trending YouTube series. The series dives into trending topics across a variety of industries while focusing on applications in an ever-changing, post pandemic world.
From removing gendered branding to spotlighting educational STEM technology and interactive storytelling, toy brands are breaking tradition with products that encourage hands on learning and inclusivity.
A standout example illustrating these industry shifts is Trend Hunter's Stem Sports insight. The insight dives into children's toys and apps that teach STEM and coding skills while featuring athletic themes. Some notable case studies from include coding-themed racing games and programmable soccer game apps.
For more on the evolution of post-pandemic toys, download Trend Hunter's 2023 Trend Report for free.
Kids & Toys in the New Normal
Trend Hunter's Now Trending Series Explores the Evolution of Toys
Trend Themes
1. Gender-neutral Toys - As more toy brands remove gendered branding, there is an opportunity for disruptive innovation in creating gender-neutral toys that promote open-mindedness and inclusivity.
2. STEM Education - Toy brands that incorporate STEM technology and coding skills into their products have the potential to disrupt the education industry and prepare children for future job opportunities.
3. Interactive Storytelling - Incorporating interactive storytelling into toys and games can disrupt the entertainment industry by providing a more immersive and engaging experience for children.
Industry Implications
1. Toy Industry - Toy brands that embrace the shift toward gender-neutral toys, STEM education, and interactive storytelling have the potential to disrupt the traditional toy industry and meet the changing demands of consumers.
2. Education and Training Industry - Incorporating STEM education and coding skills into toys and games can disrupt the traditional education and training industry by providing children with more hands-on, interactive learning experiences.
3. Entertainment Industry - Toy brands that incorporate interactive storytelling into their products have the potential to disrupt the traditional entertainment industry and provide a more immersive and engaging experience for children.