Although Zagg is known for its widely popular Bluetooth keyboards, the company is generating a significant amount of buzz at CES 2016 for a new product called the 'Now Cam.'
The Now Cam is a pocket-sized camcorder that is small enough to fit inside one's shirt pocket. The camera itself is capable of recording 720p video and boasts a 120 degree field-of-view. As far as memory, the camera has a 4GB built-in flash memory, which translates into 30 minutes of video or about 1,600 photos. However, what truly sets the Now Cam apart is the addition of a Bluetooth speaker. Unlike other action cameras, this particular camcorder can be used to make calls or even stream music from your phone.
The pocket-sized action camera is the perfect option for those who are looking for a camcorder that can double as a speaker system when necessary.
Pocket-Sized Camcorders
The 'Now Cam' Made Its Debut at CES 2016
Trend Themes
1. Pocket-sized Camcorders - Opportunity for innovation in creating pocket-sized camcorders with added features like a Bluetooth speaker.
2. 720p Video Recording - Opportunity for innovation in improving the video quality of pocket-sized camcorders without compromising on size.
3. Dual-function Devices - Opportunity for innovation in developing devices that serve multiple functions, such as combining a camcorder with a Bluetooth speaker.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to create and market pocket-sized camcorders with advanced features.
2. Portable Speakers - Opportunity for portable speaker manufacturers to explore integrating camcorders into their products.
3. Action Cameras - Opportunity for action camera industry to expand their product range to include pocket-sized camcorders with additional features.