Novotel collaborated with Disney and Pixar to launch an intergalactic summer campaign to celebrate the release of LIGHTYEAR, the sci-fi action-adventure film. Families will get to experience out-of-this-world activities at participating Novotel locations.
Geared towards kids, the campaign offers visitors a surprising assortment of LIGHTYEAR coloring cards, games, stickers, and a star projector upon request. The projector transforms the Novotel guest's room into an intergalactic oasis. In addition to the fun visuals, each family member will receive a boarding pass to embark on a family mission. Using an exclusive Snapchat Lens, guests can suit up as Buzz or pose with the digital Buzz in the hotel lobby, made possible with an augmented reality photoshoot scene.
Hotel Sci-Fi Campaigns
Novotel Guests Will Be Greeted with an Assortment of LIGHTYEAR Merchandise
Trend Themes
1. Sci-fi Themed Hotel Campaigns - Hotels can collaborate with entertainment companies to offer themed experiences and merchandise to attract families with young children.
2. Augmented Reality Photo Opportunities - Hotels can leverage augmented reality technology to provide guests with unique photo experiences and drive social media engagement.
3. Customizable Guest Experiences - Hotels can offer guests a range of themed activities and merchandise options to create a memorable and personalized experience.
Industry Implications
1. Hospitality - Hotels can leverage entertainment partnerships and innovative technology to create unique guest experiences that attract families and increase customer loyalty.
2. Entertainment - Entertainment companies can partner with hotels to expand their brand reach and offer customers immersive experiences related to their products.
3. Marketing/advertising - Marketers and advertisers can use themed hotel campaigns to promote their products and drive customer engagement through social media shares and reviews.