Any Christmas music enthusiast may be drawn to this unusual marketing initiative from Hotels.com -- the Not-So-Silent-Night Suite. The uber festive and over-the-top holiday hotel suite has a unique element to it -- it will be playing festive Christmas music all night long.
The Hotels.com Not-So-Silent-Night Suite features excessive Christmas decor, a light-up dance floor, a karaoke machine, a "Santa DJ", an ornament disco ball, and a personalized wake-up call video from LANCE BASS. One lucky guest will receive a two-night stay with 24 hours of festive melodies plus a $500 room service credit and $1,000 travel stipend. Moreover, if guests can make it through the jolly night, they'll be gifted with 25 free hotel rooms.
"We know that come December, guests are looking for the ultimate winter wonderland stays to really embrace the holiday spirit," said Jennifer Dohm, head of PR for Hotels.com. "The Not-So-Silent Night Suite by Hotels.com combines the classic holiday hotel pop-up with the lively cultural debate of ‘overplayed’ holiday music to create the perfect challenge for two travelers to live their best hotel life, holiday sty
The Night-So-Silent Night Suite is located at the Fairmont Chicago on the Magnificent Mile and the two-night stay will be from Dec.19–21. Fans can apply to stay at the suite online.
Overly Festive Hotel Suites
Hotels.com Asks Fans to Withstand 24H of Festive Music for a Reward
Trend Themes
1. Excessive Theming - Hotels and other industries can consider creating unique and over-the-top experiences to attract customers.
2. Interactive Advertising - Brands can engage their audience further by creating interactive experiences through pop-up hotels and immersive installations.
3. Gamification - Companies can incorporate challenges or rewards to entice customers to participate in their marketing initiatives or events.
Industry Implications
1. Hospitality - Hotels can create unique and immersive experiences, such as pop-up hotels or theme suites, to increase customer engagement and appeal.
2. Travel - Companies within the travel sector can incorporate interactive experiences and gamification in their marketing initiatives to create a deeper connection with their customers.
3. Marketing - Businesses can create unique and engaging experiences through pop-ups and interactive installations to increase brand awareness and customer engagement.