The 'Nothing but Net' sneakers by Air Jordan exhibit a bright and fresh multicolor colorway, featuring a design worn by the athlete during a famous 1992 commercial.
The purple, red and yellow colorway is also reminiscent of the 90s -- with the sneakers' high top style adding to that look. The white leather base keeps the shoes looking crisp and clean, though it may mean they will get dirty off the court a little bit faster. A part of the big 'Bright Concord' weekend release, these unique Retro VIIs are going to be a fan favorite.
The shoes will be available in men's, women's and kid's sizes, meaning a whole family of athletes can be outfitted in Jordan-branded apparel.
Vivid Basketball Sneakers
The 'Nothing but Net' Basketball Shoes Feature a Multicolor Scheme
Trend Themes
1. Multicolor Sneakers - The 'Nothing but Net' sneakers showcase a vibrant and diverse color scheme, tapping into the trend of bold and eclectic footwear.
2. 90s Retro Style - The design of the 'Nothing but Net' sneakers pays homage to the iconic 90s fashion, reflecting the ongoing trend of nostalgic and vintage-inspired clothing and accessories.
3. Inclusive Sizing - By offering the 'Nothing but Net' sneakers in men's, women's, and kid's sizes, Air Jordan taps into the trend of inclusivity and caters to a wide range of customers.
Industry Implications
1. Athletic Footwear - The vibrant colorway and innovative design of the 'Nothing but Net' sneakers present a disruptive innovation opportunity in the athletic footwear industry, targeting consumers seeking unique and bold options.
2. Fashion and Apparel - The 90s-inspired aesthetic and multicolor scheme of the 'Nothing but Net' sneakers offer a disruptive innovation opportunity for fashion and apparel brands looking to capitalize on the current trends of nostalgia and bold, statement pieces.
3. Family Athletics - The availability of 'Nothing but Net' sneakers in various sizes opens up disruptive innovation opportunities for the family athletics market, catering to the growing demand for coordinated and branded sportswear options for the whole family.