A compelling idea is at play with the new Notes Fragrance product, and one that works to unite the delight of two senses. Over one hundred unique aromas have been concocted to represent the flavor of different bands, representing the tone, the mood and the rhythm of their tracks. The consumer is invited to browse his playlist through the Notes smartphone app in order to choose three of his favorite songs.
The Notes Fragrances are delivered to the music lover in three unique perfume bottles that have been modelled on metal headphone jacks. These are placed within triangular cartons that have graphically printed corners. Each one is inspired by the album art of the recording artists that have been expressed in smell form.
Audio Jack Perfume Packaging
Notes "Fragrance to Music" Marries Sound and Scent
Trend Themes
1. Scent-sound Integration - Disruptive innovation opportunity: Explore the potential of combining scent with sound to create immersive sensory experiences.
2. Personalized Fragrance - Disruptive innovation opportunity: Develop customizable fragrances that are tailored to individual preferences and experiences.
3. Music-inspired Packaging - Disruptive innovation opportunity: Design packaging that visually represents the essence of music, creating a unique and engaging product experience.
Industry Implications
1. Perfume and Fragrance - Disruptive innovation opportunity: Incorporate new technologies and sensory elements into perfume production to enhance the customer experience.
2. Music Streaming - Disruptive innovation opportunity: Partner with fragrance companies to offer scent-based personalized playlists that enhance the music streaming experience.
3. Packaging Design - Disruptive innovation opportunity: Collaborate with musicians and artists to create visually stunning packaging that reflects the emotions and themes of their music.