adidas Originals works in collaboration with Highsnobiety on a pair of the Stan Smith sneaker model, launching the Not in Paris iteration. The shoes are available to shop online at the Highsnobiety shop as well as the Paris pop-up location between the dates of June 21st to June 25th.
It is priced at $165 and features minimal design language throughout the silhouette. The limited-edition shoes take the classic silhouette as the base foundation and create an upper made from premium tumbled leather for a luxe feel. It has ana off-white tonal upper and blue details or a classic white base with green detailing. Other accents include the co-branded iconography that can be seen embossed and printed onto the shoe.
Minimal City-Honoring Sneakers
adidas and Highsnobiety Launches the Not in Paris Stan Smiths
Trend Themes
1. Collaborative Sneaker Releases - Opportunity for brands to partner with influencers or other companies in creating limited-edition sneakers with unique designs.
2. Minimalist Design - A growing trend in the fashion industry where simplicity and clean lines are prioritized in product design, providing opportunities for brands to create minimalist sneakers.
3. Limited Edition Drops - The popularity of limited-edition sneakers released in small quantities, creating a sense of exclusivity and driving higher demand from sneaker enthusiasts.
Industry Implications
1. Footwear - The footwear industry can leverage the trend by collaborating with fashion influencers or designers to create unique sneaker designs.
2. Fashion Retail - Fashion retailers can tap into the minimalist design trend by offering a curated selection of sneakers with clean, simple aesthetics.
3. E-commerce - E-commerce platforms can capitalize on the limited-edition drops trend by hosting exclusive sneaker releases and creating a sense of urgency for online shoppers.