This clever and adorable Mercedes-Benz ad features children playing with toy cars that simply will not collide. The ad aims to promote the Mercedes-Benz Brake Assist System PLUS.
The commercial begins with clips of children playing with ordinary toy cars. Each child has the instinct to crash the cars together. However, the next part of the ad shows the children playing with specially made Mercedes-Benz toy cars that are equipped with powerful magnets in the hood, which are designed to deflect any potential impact the child tries to create.
As the ad goes on, the children become very upset that their toy cars will not collide. The powerful PAS promotes the safety of the Mercedes-Benz's new Brake Assist System PLUS, while simultaneously creating humor. Using children in the ad also creates an increased awareness among parental drivers to ensure they are practicing safe driving.
Toy Car Crashing Ads
This Ad Features Children Being Annoyed at Toy Cars That Do Not Collide
Trend Themes
1. Child-oriented Ads - Businesses can explore using children in their advertisements to attract parents' attention and reinforce safety messaging.
2. Humorous Advertising - Businesses can incorporate humor into their advertising to make their messaging more memorable and entertaining.
3. Product Demonstrations - Businesses can showcase the features of their products in a fun and interactive way to engage potential customers.
Industry Implications
1. Automotive - Car manufacturers can showcase the safety features of their vehicles through humorous and engaging advertisements.
2. Toy - Toy companies can develop innovative products that teach children about road safety in a fun and interactive way.
3. Insurance - Insurance companies can highlight the importance of safe driving practices and the potential cost savings through lower insurance rates in their advertisements.