The BIC Special Edition Nostalgia Series Lighters are the latest collection of lighters from the brand focused on providing consumers with a way to commemorate some of the most iconic technology and its extinction in our time.
The lighters come in the form of the BIC Maxi model, which are each covered in one of eight different styles that are inspired by a different technological innovation that has now become extinct. This includes such things as the gramophone, the landline, the VHS tape and much more, which are all rendered in vibrant colors to make each one more eye-catching than the last.
The BIC Special Edition Nostalgia Series Lighters boast a suggested retail price point of $2.09 each and are launching now.
Nostalgic Technology Lighters
The BIC Special Edition Nostalgia Series Lighters are Retro
Trend Themes
1. Nostalgic Technology Products - Opportunity for companies to create retro-inspired products that commemorate iconic technology from the past.
2. Retro Design Collectibles - Growing trend among consumers towards purchasing products with retro designs to commemorate the past.
3. Emotional Branding - Opportunity for brands to connect with consumers on an emotional level by tapping into nostalgia and sentimentality.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to create retro-inspired products that appeal to nostalgic consumers.
2. Gift and Souvenir - Growing trend towards retro design collectibles presents opportunities for gift and souvenir companies to create unique and sentimental products.
3. Advertising and Marketing - Opportunity for marketing agencies to utilize emotional branding strategies to connect with consumers on a deeper level.