As most competitive educational institutions, the Norwegian Film School desires to set itself apart in the eyes of its future students. To ensure its design stays up to date and is able to capture the attention of those who are thinking of attending, the institution employs Oslo-based Neue Design Studio.
The creative firm focused on embracing the art of the film medium, more precisely the intricacies of the frame. Through the implementation of topography-inspired graphics, Neue Design Studio is able to focus on "what happens within a given frame." That is, the visual symbology elegantly pushes on the notion of action. That is, the visual symbology elegantly and subtly instills the notion of action, without falling victim to being too obvious.
In terms of the design brief, the Norwegian Film School wanted to "express emotions and reflect the strengths of [the] school and [the] dedicated students."
Norwegian Film School Branding
Neue Design Studio Focuses on the Art of the Frame
Trend Themes
1. Topography-inspired Graphics - Incorporating topography-inspired graphics in branding can provide a unique visual identity for educational institutions and capture the attention of potential students.
2. Emphasizing the Art of the Frame - By focusing on the intricacies of the frame, educational institutions can create compelling design elements that convey the concept of action and engage students' visual senses.
3. Subtle Visual Symbology - Using subtle visual symbology in design can effectively convey emotions and reflect the strengths of educational institutions, creating a sense of dedication and passion.
Industry Implications
1. Education - Educational institutions can leverage topography-inspired graphics and emphasize the art of the frame in their branding to attract and engage potential students.
2. Graphic Design - Graphic design firms can explore the use of topography-inspired graphics and subtle visual symbology to create compelling brand identities for educational institutions.
3. Film and Media - The film and media industry can draw inspiration from the Norwegian Film School's focus on the frame and implement design elements that enhance storytelling and capture audience attention.