KARHU presents its new Northern Lights pack of sneakers to close out its offerings for the year 2022. The new range celebrates the color displays in the sky and highlights two signature silhouettes of the Fusion 2.0 and the Aria 95 sneaker model.
Each one is designed with a vibrant palette that is reminiscent of the sky in Iceland, Greenland, Canada, Alaska, Sweden, Norway, and finally Finland at certain times of the year. It is also known as the polar lights where colorful patterns are reflected in the sky. The sneakers get two colorways including a darker navy blue iteration with brown accents. The second palette has pink and green made with a blend of mesh, leather, and suede.
Energetic Light-Inspired Tonal Sneakers
KARHU Presents the New Northern Lights Pack
Trend Themes
1. Light-inspired Sneakers - Incorporating light-inspired designs into footwear products opens up opportunities to appeal to customers who prefer unique and personalized styles.
2. Geographically Themed Products - Designing products that pay tribute to geographic locations creates opportunities to tap into the patriotism and emotional attachment that many consumers have for their home regions or travel destinations.
3. Signature Silhouette Highlighting - By emphasizing popular or signature silhouette designs, a company can leverage existing customer loyalty and brand recognition to generate interest in new product releases.
Industry Implications
1. Footwear Industry - Designing sneakers with unique colorways and patterns creates a competitive advantage in the crowded and trend-driven footwear market.
2. Fashion Industry - Incorporating regional or cultural themes into products presents opportunities for differentiation and brand messaging.
3. Tourism Industry - Products that celebrate geographic locations and landmarks present opportunities for the tourism industry to leverage consumer interest in cultural and experiential souvenirs.