The fall/winter 2015 Norse Projects womenswear line is a sleek, minimalist debut collection presented by photographer Stephen Mann in an androgynous lookbook. The collection will fair well with female fans who have been working pieces from the menswear line into their wardrobes for some time.
Shot in Denmark's Fritz Hansen factory, the lookbook communicates the almost utilitarian collection that has an understated androgynous element to it, due in part to the use of menswear lines edited with a feminine twist.
Heavy on knitwear and crisp, long layered shirts, the fall/winter 2015 Norse Projects womenswear collection is a statement on the new wardrobe staples for women that is a clever homage to menswear staples.
This is the first womenswear collection from Norse Projects and will be hitting stores in July 2015.
Modernist Nordic Lookbooks
The FW 2015 Norse Projects Womenswear Line is Minimalist Chic
Trend Themes
1. Minimalist Fashion - Increased popularity in sleek, muted designs offers opportunities for designers to incorporate simple trends in fresh ways.
2. Genderless Clothing - The move towards androgenous clothing offers opportunities for designers to incorporate masculine styles in traditionally female clothing alongside a wider shift in gender awareness.
3. Knitwear Focus - Growing popularity of knitwear highlights a need for designers who incorporate unique materials and textures to fabricate new and creative clothing options.
Industry Implications
1. Fashion - Incorporating or adapting the androgynous style into larger collections can attract customers who seek gender-neutral pieces and bring fresh perspectives from the current fashion industry.
2. Textiles - Increased appreciation and order quantities of knitwear in larger lines can generate more business and encourage innovation in textile production.
3. Manufacturing - The focus on garment diversity and the process of concept and development requires more efficient and creative thinking to efficiently carry out production.