NORM Denmark unveiled its first timepiece, a subtle smartwatch with a traditional analog display. With the tagline "the smartwatch that's not a smartwatch," the brand hopes to offer the convenience of a smartwatch to fans of traditional watch displays. The watch has a full range of smart features including health monitoring, sleep tracking, text and instant messaging, and the ability to receive calls.
However, while a normal smartwatch functions like a smartphone on your wrist, this watch has a hidden OLED display behind its real analog display. This means the timepiece boasts a traditional feel while delivering modern features. The watch can be synchronized with a mobile application, available on both Android and iOS devices, in order to personalize settings, such as messaging preferences, and view statistics related to health and sleep.
Smart Analog Timepieces
NORM Denmark's Debut Timepiece is a Smart Watch in Disguise
Trend Themes
1. Smart Analog Timepieces - Combine traditional aesthetics with smart features
2. Disguised Smartwatches - Design smart watches that don't look like smart watches
3. Hybrid Watch Technology - Integrate traditional watch displays with hidden smart features
Industry Implications
1. Luxury Watches - Introduce smart capabilities to high-end traditional timepieces
2. Fitness Wearables - Add traditional design elements to fitness tracking smartwatches
3. Fashion Accessories - Create stylish smartwatches that look like traditional watches