For his Spring/Summer 2019 presentation, Yohji Yamamoto evolves his modern noir fashion to incorporate a wider range of style motifs, including some prints, patterns and vibrant colors. The loud accents truly make an attention-grabbing embellishment on the deconstructed and slouchy silhouettes. From lengthy t-shirts and balloon pants to dual-colored double-breasted vests and chromatic lightweight trench coats, Yohji Yamamoto's noir fashion produces a memorable impact on the audience.
Described as "the godfather of modern-day dark clothing," the designer's latest Spring/Summer 2019 collection truly makes strides within the fashion industry. The overall aesthetic of the garments contains a certain poetic quality that is expressed not only through strategic styling but also through the runway models' attitude on the catwalk.
Photo Credits: Monica Feudi/ Indigital.tv
Color-Accented Noir Fashion
Yohji Yamamoto's Spring/Summer 2019 Silhouettes are Oversized & Bold
Trend Themes
1. Evolution of Noir Fashion - The incorporation of prints, patterns, and vibrant colors in Yohji Yamamoto's Spring/Summer 2019 collection presents opportunities for disruptive innovation in the fashion industry.
2. Attention-grabbing Embellishments - The use of loud accents on deconstructed and slouchy silhouettes opens up possibilities for disruptive innovation in garment design and construction.
3. Poetic Quality in Aesthetic - The expression of a poetic quality through styling and attitude on the runway suggests space for disruptive innovation in fashion storytelling and brand experience.
Industry Implications
1. Fashion - The evolution of noir fashion and the use of striking embellishments in Yohji Yamamoto's collection offer disruptive innovation opportunities for fashion designers and brands.
2. Garment Design and Construction - The incorporation of attention-grabbing embellishments in deconstructed silhouettes presents disruptive innovation opportunities for garment designers and manufacturers.
3. Fashion Storytelling and Brand Experience - The poetic quality expressed in Yohji Yamamoto's Spring/Summer 2019 collection opens up disruptive innovation opportunities in fashion storytelling and brand experience for fashion marketers and retailers.