The latest Nomenus Quarterly Mary Katrantzou Spring/Summer 2012 editorial features a variety of vibrant and eye-catching florals. The shoot, lensed by photographer Erik Madigan Heck, showcases a bold and fearless wardrobe styled by Heidi Bivens. Model Mary Cann stars in the shoot while wearing the latest styles from Mary Katrantzou's Spring/Summer 2012 collection.
The bright and fiercely feminine editorial features fitted floral pants, long, structured coats, tailored figure-hugging dresses, textured blazers and flower-decorated and vintage-inspired turbans that act as the shoot's main accessory.
The stunning editorial is an over-saturated portrait series that blends a dynamic backdrop with intense floral ensembles. Mary resembles the subject of a complex painting with the photographs' rich textures resembling expressive brush strokes. The model's pale complexion stands out among a rich sea of color, making her resemble a collaged paper doll.
Flower Power Pictorials
The Noemenus Quarterly Mary Katrantzou Spring/Summer Shoot Blooms
Trend Themes
1. Floral Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating vibrant and eye-catching floral designs into clothing.
2. Structured Coats - Innovative possibilities for disruptively reinventing the coat industry with long, structured coats.
3. Vintage-inspired Accessories - Opportunity to disrupt the accessories market by creating flower-decorated and vintage-inspired turbans.
Industry Implications
1. Fashion - Fashion industry professionals can reference the floral fashion trend to stay ahead of the latest design trends.
2. Coat Manufacturing - Coat manufacturers can explore the opportunity of creating long, structured coats to meet the demand of fashion-conscious consumers.
3. Accessories - Companies in the accessories industry can capitalize on the trend of vintage-inspired turbans adorned with flowers.