Last night, Canadian rapper Drake took to Instagram to tease images of his upcoming NOCTA x Nike Hot Step Air Terra. The photos revealed the highly-anticipated sneaker in a 'Triple Black' colorway, making it one of four color schemes to have surfaced thus far.
The Triple Black version of the hybrid sneaker boasts a premium black construction marked with white detailing and chrome accents. In addition, it features reflective styling from 3M piping and bright yellow Air units on the midsoles. Now, the Triple Black version will join the already unveiled Triple White, Black/Yellow, and Snakeskin colorways.
Priced at $150 USD, the NOCTA x Nike Hot Step Air Terra 'Triple Black' is expected to be released sometime in the coming months.
Celeb-Backed Hybrid Golf Sneakers
Drake Teases the NOCTA x Nike Hot Step Air Terra on Instagram
Trend Themes
1. Celebrity-inspired Sneaker Collaboration - Celebrities collaborating with shoe brands to release highly-anticipated sneakers creates buzz and drives sales.
2. Hybrid Sneakers - Sneaker brands are innovating by mixing different styles and materials to create hybrid sneakers that appeal to consumers.
3. Reflective Styling - Reflective styling elements, like 3M piping, are becoming a popular trend in the sneaker industry.
Industry Implications
1. Athletic Footwear - The athletic footwear industry is constantly evolving as brands introduce new styles and technologies to meet consumer demand for fashionable and functional sneakers.
2. Fashion and Apparel - Fashion and apparel retailers can benefit from partnering with celebrities and producing limited-edition collections that generate buzz and drive sales.
3. Sporting Goods - Sporting goods retailers can capitalize on the popularity of hybrid sneakers by offering a wider range of styles and colors to appeal to consumers.