NOAH x adidas Originals are releasing their final collaboration for Spring/Summer 2022 after two successful releases with Vintage Runner and the Rod Laver Super. The collection comprises warmer silhouettes including a cozy white sweater with ‘Adidas’ in cursive lettering on the back, a pinstripe black trench coat, and adidas signature track pants. Accessories include headwear options like bandanas and bucket hats.
The campaign depicts models sitting and running on a warm beach, spotlighting the collaborative garments in an outdoor setting.
The press release details the collaboration between adidas and NOAH, with adidas stating: "A modern staple of the downtown NYC cultural nexus, NOAH brings its penchant for quality materials and thoughtful design language to its final adidas Originals collection, staying true to its indelible hallmark in this collaborative series."
Relaxed Summer Clothing Capsules
NOAH x adidas Originals Delivers a Collection of Cozy Silhouettes
Trend Themes
1. Cozy Collaboration Collections - Opportunity to innovate by collaborating closely with other fashion brands to create relaxed casual clothing capsule collections focused on cozy comfort.
2. Sustainable and Ethical Summer Clothing - Opportunity to embrace environmentally-friendly and socially responsible production methods in summer clothing lines, focused on relaxed and comfortable silhouettes.
3. Versatile Headwear Accessories - Opportunity to innovate by designing and producing versatile headwear accessories, like bandanas and bucket hats that work well with a variety of fashion styles and outfits.
Industry Implications
1. Fashion - Industry opportunity: Develop relaxed and versatile summer clothing that prioritizes comfort, sustainability, and strategic collaboration with other fashion brands.
2. Sports Apparel - Industry opportunity: Emphasize relaxed and comfortable sportswear innovations that utilize high-quality, comfortable materials and versatile accessories to embrace a more casual look and feel.
3. Accessories - Industry opportunity: Create relaxed and versatile accessories like bucket hats and bandanas that work well with a variety of fashion trends and styles.