NO28, an emerging fashion label based out of Paris, has officially released its first apparel collection. The new capsule delivers a range of premium casualwear pieces, including hoodies, sweatpants, arms sleeves, T-shirts, dresses, balaclavas, durags, and tops.
As a whole, the collection boasts a stripped-down, neutral-toned aesthetic with a focus on unique fits and subtle accents. According to the company, the entire line will also receive a digital release, which will launch alongside branded NFT exhibitions and digital avatars in 2022.
Interestingly, the brand uses a level system from one to 14 that allows shoppers to gain XP points that they can use to acquire access to future drops. Those interested will be able to purchase garments from the new NO28 collection via the brand's website, starting today.
Stripped Down French Fashion
Experimental Parisian Label NO28 Has Released Its First Collection
Trend Themes
1. Fashion Gamification - NO28's use of a level system to earn XP points for access to future drops presents opportunities for fashion brands to implement gamification strategies to incentivize customer engagement.
2. Digital Fashion Releases - NO28's upcoming release of their collection as both physical apparel and digital avatars in 2022 highlights the potential for fashion brands to incorporate NFT exhibitions and other digital releases into their marketing strategies.
3. Minimalist Casualwear - NO28's stripped-down, neutral-toned aesthetic with unique fits and subtle accents presents possibilities for fashion brands to explore minimalist approaches to casualwear design and marketing.
Industry Implications
1. Fashion Retail - NO28's use of a level system for customer engagement opportunities presents innovative opportunities for fashion retailers to encourage brand loyalty and consumer interaction.
2. Digital Art Nfts - NO28's use of branded NFT exhibitions alongside their apparel collection release presents opportunities for digital artists to collaborate with and promote fashion brands through non-fungible tokens.
3. Tech-integrated Fashion - NO28's digital release and use of branded avatars showcases possibilities for the integration of technology into fashion marketing strategies and presents opportunities for innovation in the intersection of fashion and technology.