Walmart is significantly revamping its No Boundaries brand, a well-established line for young adults. The refreshed collection will debut in stores and on Walmart's website on July 16, showcasing various modern and trendy styles. This updated assortment includes baggy-fit jeans, drop-shoulder tops, and cropped tees, reflecting current fashion trends that appeal to the Gen Z demographic.
To ensure the new No Boundaries line effectively captures the preferences of its target market, Walmart has assembled a specialized design team with a deep understanding of Gen Z fashion sensibilities. This team will focus on staying on top of current trends among this demographic and will bring this new knowledge to product development sessions.
Majority of the No Boundaries collection is priced affordably, ringing in at less than $15 for most pieces. The collection also supports inclusive sizing, with options ranging from XX2 to 5x for women and XS to 3X for men.