Glossier has debuted the ‘No.1 Pencil,’ an updated version of a discontinued product from Glosser’s sister brand, PLAY. The old creation has been refreshed through the new eye pencil, providing consumers with the same Glossier glow and function with an enhanced formula. The ‘No.1 Pencil’ is a highly pigmented and buildable eye pencil that can be worn for extended periods of time due to its transfer-proof and water-resistant properties. The eye pencil can be worn for up to 12 hours without wearing away.
The ‘No.1 Pencil’ comes in 10 color options including: ‘Ink,’ ‘Frame,’ ‘Kiln,’ ‘Ochre,’ ‘Fresco,’ ‘Patina,’ ‘Lapis,’ ‘Rococo,’ ‘Muse,’ and ‘Canvas.’ The pencil can be purchased on Glossier’s website and retail locations at a price point of $16 USD.
Revamped Long-Lasting Eye Pencils
Glossier Launches 10 Shades of the New 'No.1 Pencil'
Trend Themes
1. Long-lasting Makeup - There's a growing demand for makeup that lasts all day and Glossier's 'No.1 Pencil' has capitalized on this trend with its transfer-proof and water-resistant formula.
2. Enhanced Formula - Glossier's 'No.1 Pencil' has updated an existing product with an improved formula, showing the potential for companies to update and upgrade their own product lines.
3. Multifunctional Products - Glossier's 'No.1 Pencil' is a highly pigmented and buildable eye pencil that can be worn for extended periods of time, highlighting the potential for makeup companies to offer products that serve multiple purposes.
Industry Implications
1. Cosmetics - The cosmetics industry can take inspiration from Glossier's 'No.1 Pencil' and invest in creating products that are long-lasting and perform multiple functions to meet customer demand.
2. Beauty Retail - Beauty retailers can take advantage of the increased demand for long-lasting makeup by offering products like Glossier's 'No.1 Pencil' both in-store and online.
3. Consumer Goods - Consumer goods companies can identify opportunities to improve their existing product lines by updating and enhancing formulas and incorporating new technology to meet customer needs.