adidas has been busy this season releasing a variety of new sneaker models, including a fresh iteration of the NMD TS1 model, which now has a GORE-TEX coating to provide it with a waterproof edge.
With the uppers of the sneakers made from an incredibly lightweight and breathable Primeknit material, they can easily adjust to the shape of the wearer's foot, providing all-day comfort and plenty of support. Due to this sleek design, the laces have also been replaced with a simple elastic toggle that can be tightened or loosened with one hand. The all-black colorway is accented with white branding that complements the tops of the sneakers, where the laces would normally be.
Sleek Technical Knit Sneakers
Adidas' New NMD TS1 Model Features an All-Black Colorway
Trend Themes
1. GORE-TEX Coated Fashion - Disruptive innovation opportunity in incorporating waterproof materials to create fashion items, especially footwear.
2. Elastic Toggle Design - Innovative opportunity to replace traditional laces with simple elastic toggles which can ease and increase the speed of wearing footwear.
3. Lightweight Primeknit Material - Innovative opportunity of developing lightweight and breathable materials that can adjust to the shape of the wearer's foot, providing all-day comfort and support.
Industry Implications
1. Fashion - Innovative opportunity in incorporating technology into fashion to create waterproof and breathable clothing and footwear.
2. Sports - Opportunity to create sportswear that offers waterproof and breathable advantages to athletes by incorporating materials such as GORE-TEX and Primeknit.
3. Outdoor Gear - Innovative opportunity of creating outdoor gear with GORE-TEX technology to make them waterproof, durable, and lightweight.