Although many consumers are anticipating more muted colorways for the quickly approaching fall season, adidas has thwarted expectations with its new NMD Racers.
The lightweight sneakers boast a knit construction that makes them breathable, flexible, and highly comfortable. Marking the design is a combination of vivid colors, which includes a highlighter yellow at the focus, along with accents of white, black, and varying hues of purple. Although the sneakers are sure to be at the focus of virtually any ensemble, the black branding, paired with the textured white soles, help to tone it all down just enough.
The sneakers are set to officially release in October, and will be available for a price of $180 USD.
Lightweight Highlighter-Hued Sneakers
adidas' New NMD Racers Boast a Vivid Colorway & Sleek Design
Trend Themes
1. Vivid-colorway Sneakers - Opportunity for brands to experiment with unique color combinations that help their products stand out in the crowded sneaker market.
2. Lightweight Knit Construction - Brands can explore new materials and construction methods that prioritize breathability, flexibility, and comfort for consumers who prioritize these factors in their footwear.
3. Sleek Design Accented with Bold Colors - Designers can incorporate bold colors strategically to create standout products while still maintaining a sleek, modern aesthetic.
Industry Implications
1. Athletic Footwear - Brands in this industry can experiment with unique color combinations and construction methods to differentiate themselves from competitors and appeal to consumers who prioritize functionality and comfort.
2. Fashion Footwear - Fashion-forward brands can incorporate bold colors and sleek designs into their footwear offerings to reach trendy consumers who value unique fashion choices.
3. Athleisure - Athleisure brands can explore new construction methods and materials that prioritize both style and functionality, offering highly versatile products that can be worn throughout the day.