The Nixon Spring/Summer 2013 'Black & Lum' collection pays homage to the special forces and is packed with black and neon contrast timepieces. Every watch in the series has hints of luminous details from striped lines to numerals.
Nixon watches are durable, long-lasting and staples for men and women. The 'Black & Lum' watches are neutral with flair. The neon accents pop and the overall vibe of the watches is stealth and bold. Each slick timepiece features a stainless steel chassis, a raised bezel and comes with a custom band. The most stunning bracelet style stocks a three link stainless steel band with beveled links. The watches are badass and sure to make anyone go undercover.
The Nixon Spring/Summer 2013 'Black & Lum' collection is sleek, refined and luminous.
Stealth Neon Watches
The Nixon S/S 2013 'Black & Lum' Collection Is Special-Ops-Inspired
Trend Themes
1. Special-ops-inspired Watches - Disruptive innovation opportunity: Develop special operations-inspired watches with sleek designs and luminous details.
2. Black and Neon Contrast Timepieces - Disruptive innovation opportunity: Create timepieces that combine black and neon contrast colors to offer a unique and bold style.
3. Stainless Steel Chassis Watches - Disruptive innovation opportunity: Design watches with stainless steel chassis and custom bands for a durable and stylish look.
Industry Implications
1. Watch Industry - Disruptive innovation opportunity: Incorporate special forces-inspired designs and neon accents in watches to attract a modern and adventurous customer base.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with watch brands to create stylish timepieces that incorporate neon contrast colors and sleek designs.
3. Accessories Industry - Disruptive innovation opportunity: Develop a line of stainless steel watches with customizable bands that appeal to consumers seeking durable and fashionable accessories.