I have always been a fan of this watch brand, but as a girl, I could never envision their chunky watches on my dainty wrists--but after glancing through the Nixon 2010 Look Book, I may have to take a chance.
Featuring gunmetal and gold finishes, as well as beautifully designed faces, the Nixon 2010 look book makes each piece irresistible. If I can't pull off the wristwatch, I can at least walk away from the Gem Pendant.
Cluttered Luxury Campaigns
The Nixon 2010 Look Book is for the Urban Lifestyle Man
Trend Themes
1. Chunky Watches - Disruptive innovation opportunity: Create a line of chunky watches specifically designed for women with dainty wrists.
2. Gunmetal and Gold Finishes - Disruptive innovation opportunity: Develop a range of luxury accessories with gunmetal and gold finishes to cater to the urban lifestyle market.
3. Beautifully Designed Faces - Disruptive innovation opportunity: Combine technology and craftsmanship to create watches with visually stunning and intricately designed faces.
Industry Implications
1. Watchmaking - Disruptive innovation opportunity: Introduce innovative materials and design elements into the watchmaking industry to cater to diverse consumer preferences.
2. Luxury Accessories - Disruptive innovation opportunity: Explore unconventional materials and unique finishes to create luxury accessories that appeal to the urban lifestyle market.
3. Jewelry - Disruptive innovation opportunity: Merge traditional jewelry design with technology to create wearable pieces that combine aesthetic appeal and functionality.