NiteCap is a new beauty brand offering a stylish range of silk NiteCaps and scrunchies designed to prolong the life of your blowout and prevent bedhead, damage and frizz. Launching on World Sleep Day 2019 (March 15), NiteCap Co. is an innovative brand offering a simple solution to the stress sleep causes our hair. The NiteCap product range is made in Canada from 100% natural, sustainable silk, while the brand is also female-owned.
In addition to eliminating friction-induced damage caused by cotton pillowcases, the NiteCap also helps lock in moisture and encourages the even distribution of the hairs natural oils, helping you wash your hair less. It also helps keep the hair off one's face, keeping your pores clean.
Notably, the new brand's Instagram account provides endless inspiration in terms of all manner of headwear that is sure to have you rethinking your bedtime haircare routine.
Silk Nighttime Hair Caps
The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days
Trend Themes
1. Silk Nighttime Hair Caps - The trend towards innovative solutions for maintaining hairstyles while sleeping, such as silk nighttime hair caps and scrunchies.
2. Natural and Sustainable Beauty Products - The trend towards eco-friendly and sustainable beauty products, such as NiteCap's range made from 100% natural, sustainable silk.
3. Social Media as a Marketing Tool for Beauty Brands - The trend towards beauty brands utilizing social media, such as NiteCap's Instagram account, to showcase and market their products.
Industry Implications
1. Beauty and Personal Care - Innovative companies in the beauty and personal care industry can explore sustainable and eco-friendly product solutions, such as NiteCap's natural and sustainable silk nighttime hair caps and scrunchies.
2. Textile Manufacturing - Companies in textile manufacturing can explore a trend towards sustainable and eco-friendly textiles, such as the silk used in NiteCap's product range.
3. Social Media Marketing - Businesses focused on social media marketing can explore how beauty brands, such as NiteCap, use social media to showcase and market their products to consumers on a global scale.