The Nissan #6XCHEAPER campaign pledges to provide free taxi rides in exchange for tweets. The venture aims to draw attention to the Japanese company’s electrically-powered LEAF vehicles, and to the electric car movement in general.
Citizens of London and Amsterdam who pair the hashtag #6XCHEAPER with a destination of their choosing may now receive complimentary transportation. The hashtag is driven by the inexpensive nature of Nissan’s electric cars. As they are approximately 6 times cheaper to fuel than a petrol-based automobile, buyers can benefit financially from the design while making an environmental investment.
The #6XCHEAPER project speaks to a broader shift towards electric products. And while many manufacturers are jumping on this green train, few have been able to imitate Nissan’s eco-friendly social media blasts.
Electric Car Campaigns
The Nissan #6xcheaper Marketing Venture is Eco-Friendly
Trend Themes
1. Eco-friendly Marketing - The success of Nissan's #6XCHEAPER campaign shows the potential for other companies to use environmentally-friendly advertising to appeal to conscious consumers.
2. Electric Car Movement - Nissan's #6XCHEAPER campaign taps into the growing popularity of electric cars and paves the way for other companies to promote their own electric vehicles.
3. Social Media Advertising - Nissan's #6XCHEAPER campaign successfully utilizes social media as a platform for eco-friendly advertising, encouraging other companies to do the same.
Industry Implications
1. Automobile - The #6XCHEAPER campaign is a disruptive innovation in the automobile industry, providing an eco-friendly and cost-effective alternative to petrol-based vehicles.
2. Advertising - Nissan's #6XCHEAPER campaign sets a new standard for creative and effective advertising, inspiring other businesses to think outside the box with their marketing strategies.
3. Social Media - Nissan's #6XCHEAPER campaign demonstrates the power of social media as a tool for successful marketing and brand awareness, potentially opening up new opportunities for companies to leverage this platform for their own campaigns.