The Nintendo Labo Workshop has been announced to offer video game fans aged nine to 12 with the ability to explore the brand's cardboard console accessories and build their own solutions.
The workshops are free of charge and are set to take place in a variety of different cities to offer gamers the ability to try their hand at DIYing an accessory for their Nintendo Switch console with the Nintendo Labo: Variety Kit. This addresses the increasing presence that brands are taking with new products to ensure consumers of varying age demographics can get involved without feeling left out.
Speaking on the new Nintendo Labo Workshop, the brand explained, "To give some of Nintendo’s younger fans a safe, family-friendly space to experiment with Nintendo Labo, Nintendo is hosting a series of workshops all across the country that encourage kids to let their DIY talents run wild. Starting in September, the hour long workshops offer interactive activities using the Nintendo Labo: Variety Kit, as well as on-site ‘lab assistants,’ experts in white lab coats and fun colored shirts who will help attendees learn the ins and outs of Nintendo Labo."
Creative Youth Gamer Workshops
The Nintendo Labo Workshop Helps Gamers Explore Their Creativity
Trend Themes
1. Video Game Workshops for Kids - Hosting video game workshops for kids is a growing trend that allows brands to cater to their younger demographic.
2. DIY Gaming Accessories - The rise of DIY gaming accessories using materials such as cardboard is a trend that is expanding to offer gamers more creative options.
3. Brand Engagement Across Age Demographics - Brands are now offering products to ensure consumers of varying ages can get involved and not feel left out, expanding the potential demographic they can capture.
Industry Implications
1. Video Game Industry - The video game industry can offer video game workshops for younger gamers to encourage creative gameplay, building brand loyalty and creating innovative gaming accessories.
2. Educational Industry - Educational institutions can adopt video game workshops as a teaching tool to encourage creativity and innovation among children while teaching them technological skills.
3. Toy Industry - The toy industry can adopt the use of DIY gaming accessories made of materials like cardboard to offer children more creative play options and also expand the market for innovative gaming accessories.