Nine United launches its new furniture brand NINE and it shines a spotlight on up-and-coming talents mainly made up of male designers. NINE aims to highlight contemporary furniture that is made by emerging talent, unveiling its inaugural capsule during 3 Days of Design in Copenhagen. It features nine designers' and studios' work including Julien Renault, Daniel Schofield, and Matteo Fogale to name a few.
It's important to note that the current gender balance is not true to the pool of designers that the company is working with, CEO of Nine United Europe, Katherine Hoeger explains. "We have work by some super talented female designers in the pipeline, but we had a limitation about what we could show in terms of what was ready."
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Trend Themes
1. Contemporary Furniture Design - The emergence of a new furniture brand, NINE, showcasing contemporary designs by up-and-coming talents presents disruptive innovation opportunities in the furniture design industry.
2. Highlighting Emerging Talent - NINE's focus on featuring emerging designers in their furniture collection provides an opportunity for disruptive innovation in the design industry by bringing new voices and perspectives to the forefront.
3. Gender Balance in Design - The acknowledgement of gender imbalance in the current collection of NINE furniture opens up opportunities for disruptive innovation in the design industry to actively address and promote diverse representation.
Industry Implications
1. Furniture Design - The launch of NINE and its emphasis on contemporary furniture made by emerging talent showcases a disruptive innovation opportunity within the furniture design industry.
2. Design Events and Exhibitions - The introduction of NINE's inaugural capsule during 3 Days of Design in Copenhagen indicates a disruptive innovation opportunity within the events and exhibitions industry by showcasing and promoting new and emerging designers.
3. Gender Equality and Representation - The gender balance conversation prompted by NINE's CEO presents a disruptive innovation opportunity within the design industry to address and promote inclusivity and equal representation of designers.