Short-Form Athlete-Celebrating Platforms

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Nike's IGTV Videos Spotlight Everyday Athletes

Nike's IGTV debut highlights 'everyday athletes' and demonstrates the obstacles people go through to meet their fitness goals.

The campaign is titled "My Crazy Dream" and aims to spotlight a more average consumer, while appealing to a younger generation. Through the platform, Nike is spotlighting different everyday fitness stars through short but motivational clips. Opting to use regular people as brand ambassadors is a bolder move for Nike -- a brand that's known for its impressive athlete and celebrity collaborations, however this move is expected to boost engagement among its viewers.

Nike's IGTV videos feature a diverse collection of people and aims to spotlight the everyday challenges we all go through to achieve a variety of goals.
Trend Themes
1. Short-form Videos - Short-form videos on platforms like IGTV allow brands to showcase everyday athletes and connect with younger generations.
2. Celebrating Everyday Athletes - Brands can disrupt the industry by spotlighting regular people as brand ambassadors, appealing to a wider audience and boosting engagement.
3. Motivational Content - Creating motivational content that showcases the challenges people face to achieve their fitness goals can resonate with viewers and drive brand engagement.
Industry Implications
1. Sportswear - Sportswear brands can leverage short-form videos to highlight their products and connect with everyday athletes.
2. Digital Marketing - In the digital marketing industry, brands can explore the potential of featuring regular people in their campaigns to create relatable content and increase engagement.
3. Fitness and Wellness - The fitness and wellness industry can benefit from creating motivational content that showcases the challenges individuals face on their fitness journey, inspiring and engaging their target audience.

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