The Nike Women's FW13 lookbook will have women jumping into more stylish workout wear before they know it. A darker version of the previous spring and summer catalog, the looks are just as fashionable and energetic. This time around, the brand tapped athletes Sydney Leroux, Angelica Bengtsson, Zhang Xi, Xue Chen and Sofia Boutella to show off its latest designs. They take to the air in athletic poses to illustrate just how comfortable, lightweight and flexible the outfits are.
From patterned tights to neon bras and edgy windbreakers, the Nike Women's FW13 lookbook will revitalize anyone's exercise regimen. Although the cooler season often calls for more muted colors, the Nike Women's FW13 collection doesn't do away with bright neon coors. Instead, it anchors them with a lot of greys and blacks.
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
Trend Themes
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3. Neon Colors - Disruptive innovation opportunity: Incorporate bright neon colors into athleisure wear collections for the cooler seasons, anchoring them with greys and blacks.
Industry Implications
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3. Sports Apparel Retail - Disruptive innovation opportunity: Curate collections of athleisure wear that incorporate unique patterns, designs, and colors to attract consumers looking for fashionable workout options.