The Nike Women Holiday 2012 collection showcases trimmed and fit ladies showing off their best yoga poses while sporting extraordinary kicks.
The models are dressed in exercise sweaters and fashionable winter leggings. On their feet are sneakers of all different styles. Some show off the ferocious spots of a leopard in yellow, blue or red. Other shoes take on a more gym-like quality with breathable mesh and lightweight fabric to traverse the streets effortlessly during a night's run. What ties the lookbook together is the fact that every item of footwear is bold and bright.
The Nike Women Holiday 2012 collection presents the image of a woman who takes care of herself in terms of mind, body and wardrobe. Fashion becomes synonymous with physical health, conjuring the message that you can look fabulous while working out with the right pair of shoes on your feet.
Yoga-Infused Footwear Lookbooks
The Nike Women Holiday 2012 Collection Blends Exercise and Fashion
Trend Themes
1. Yoga-infused Footwear - The blending of fashion and exercise gear in footwear creates a new market for stylish workout shoes.
2. Bold and Bright Sneakers - The use of eye-catching colors and patterns on sneakers offers an opportunity to disrupt the footwear industry by appealing to fashion-conscious consumers.
3. Fashionable Workout Gear - The trend of incorporating fashion in workout apparel offers an opportunity for brands to create a market for stylish and functional exercise clothes.
Industry Implications
1. Fashion - The fashion industry can seize the opportunity to create a new market by blending exercise gear with stylish clothing and footwear.
2. Footwear - The footwear industry can disrupt the market by experimenting with new materials, aesthetics, and designs to create shoes that are both fashionable and functional for exercise.
3. Sportswear - The sportswear industry can capitalize on the trend of fashionable workout gear by creating a line of functional yet stylish workout apparel.