In this Nike Ad made by Madre Buenos Aires, woman abandon plastic surgery tables to dance. The concept is "Body by Dance". The music was produced by Gustavo Santaolalla. Overall, the commercial sends a good message emphasizing a healthy life instead of plastic surgery, which has become very popular in South America.
Implications - Target audiences who are looking to lose weight are looking for methods that do not require going under the knife. Thus, companies have seen success with products such as Nike's 'Body by Dance,' which makes weight loss seem more attainable, fun and less dangerous. Ultimately, consumers are looking to improve holistic health.
Body by Dance, Not Plastic Surgery
Nike Ad Pushes Hot Latin Dancing
Trend Themes
1. Body-by-dance Weight Loss - Companies can explore innovating exercise programs that focus on dance to promote weight loss as a fun and healthy alternative to plastic surgery and the risks it poses.
2. Holistic Health Promotion - Businesses can focus on advocating for holistic health by promoting activities that promote healthy living like dance vs traditional methods like surgery for maintaining body shape.
3. Fun Fitness Programs - There is an opportunity to create more exercise programs that make losing weight enjoyable and fun, such as dance workouts that embrace culture and music.
Industry Implications
1. Fitness Industry - The fitness industry can leverage this trend by creating more dance-based exercise options and promoting the physical and emotional benefits of dance.
2. Beauty Industry - The beauty industry can shift from promoting plastic surgery and instead promote the idea of natural beauty and physical health through dance-based fitness programs.
3. Marketing Industry - There is an opportunity for marketing companies to create more content that amplifies the message of holistic health and integrates fun fitness activities such as dance workouts.