It’s no surprise that world-renowned celebrity golfer Tiger Woods has returned to add to his never-ending partnership with Nike and create his latest pair of golfer-inspired kicks: ‘The Nike TW 14.’ An update from the 2012 model—The Nike TW 13—the TW 14’s feature Nike’s latest technology breakthroughs, ‘Dynamic Fit’ and ‘Dynamic Flywire,’ for a customized fit that improves mobility and stability during each swing.
From sportswear to shoes, Woods and Nike have come up with some of the most popular and functional golfer attire. The TW 14’s include a ‘Nike Free’ sole on the outside of the shoe allowing them to be more flexible. Currently The Nike TW 14's are available in either red/black or white/black. Woods was even seen sporting them at his latest championship win, getting everyone excited for the release date on June 7th.
Custom-Fit Golfing Footwear
Pro Golfer Tiger Woods Teams Up with Nike to Design the Nike TW 14
Trend Themes
1. Custom-fit Golfing Footwear - The trend of custom-fit golfing footwear is disrupting the golf industry by providing improved mobility and stability during each swing.
2. Dynamic Fit Technology - The trend of incorporating dynamic fit technology in sportswear and shoes is disrupting the overall athletic footwear industry by offering customized and better fitting products.
3. Celebrity Collaborations - The trend of celebrity collaborations in creating sportswear and footwear is disrupting the fashion industry by generating excitement and increased demand for the products.
Industry Implications
1. Golf Equipment - The golf equipment industry can benefit from utilizing custom-fit golfing footwear to enhance players' performance.
2. Athletic Footwear - The athletic footwear industry can capitalize on the trend of incorporating dynamic fit technology to offer customized and improved fitting shoes.
3. Sportswear - The sportswear industry can leverage celebrity collaborations to create buzz around their products, increasing brand visibility and sales.