After a short preview of the Air Force 1 model, Nike has finally unleashed a full look for the Nike Sportwear 'Year of the Dragon' Pack.
The rest of the sneakers in the Nike Sportwear Year of the Dragon Pack are all the latest basketball kicks. The Kobe VII System Supreme, the KD IV and the Air Jordan 2012 have all been revamped in honor of the new year. All the pieces are decorated with dragon insignias and swirling cloud imagery that are commonly seen in Chinese art. Colors that are correlated with the holiday such as red and gold are also incorporated to match the graphics. Completing the collection is the Nike Destroyer Jacket with an illustrated dragon lining to complete the collection.
Chinese Zodiac Hoop Kicks
Nike Sportwear 'Year of the Dragon' Pack Pays Homage to the Orient
Trend Themes
1. Chinese Zodiac-inspired Sneaker Designs - Opportunity for sneaker brands to create limited edition lines that celebrate cultural traditions and appeal to a global market.
2. Incorporating Cultural Symbols in Fashion - Opportunity for fashion brands to explore cultural motifs and incorporate them into their designs, appealing to diverse consumer segments.
3. Holiday-themed Apparel and Accessories - Opportunity for brands to create special holiday collections that incorporate festive colors and symbols, creating a sense of celebration among consumers.
Industry Implications
1. Footwear - Opportunity for footwear brands to create special edition sneaker lines that tap into cultural themes and holidays, attracting collectors and enthusiasts.
2. Fashion - Opportunity for fashion brands to incorporate cultural symbolism into their designs, appealing to consumers looking for unique and meaningful fashion pieces.
3. Apparel and Accessories - Opportunity for brands to create holiday-themed clothing and accessory collections that capture the spirit and excitement of the festive season.