This Friday, the Michigan State Spartans men’s basketball team will be outfitted in exclusive Nike Hyperfuse 2012’s for their game in Germany as part of the Armed Forces Classic. Created specifically as a tribute to the men and women of the US Army, the shoes are covered in green-toned camouflage print and balanced by an all-black Nike swoosh. To go along with the Nike Hyperfuse’s, the Spartans will be outfitted head to toe in camouflaged uniforms including special socks. The entire uniform is a product of Nike HyperElite.
At the moment there is no word on whether these special edition Nike Hyperfuse 2012’s will be released to the public in retail stores. However, last year’s Carrier Classic release eventually made its way to stores, so there may be some hope for sneaker/military enthusiasts looking to get their hands on a pair.
All-Camouflage Uniform Kicks
Nike Hyperfuse 2012 Issued to Michigan State Basketball Team
Trend Themes
1. Camouflage-print Apparel - There is an opportunity for companies to create and market camouflage-print apparel, beyond just shoes, as a way to honor and show support for the military.
2. Exclusive Limited Edition Releases - Companies can capitalize on the hype and demand for exclusive limited edition releases by partnering with sports teams or other organizations to create unique products.
3. Military-inspired Fashion - The military-inspired fashion trend presents an opportunity for brands to design and sell clothing and accessories that incorporate camouflage prints, further expanding the market beyond athletic apparel.
Industry Implications
1. Sporting Goods - Sporting goods companies can explore collaborations with sports teams to create exclusive, military-themed products that appeal to both fans and military supporters.
2. Fashion Retail - Fashion retail brands can introduce camouflage-print apparel and accessories to their product offerings, capitalizing on the popularity of military-inspired fashion.
3. Sneaker Retail - Sneaker retailers can target the sneaker and military enthusiast market by actively seeking opportunities to offer exclusive limited edition releases like the Nike Hyperfuse 2012’s.