Geekified Sportswear

The Nike Grand Slam Polo is Perfect for Hipsters & Urbanites Alike

The Nike Grand Slam Polo could have fashionistas everywhere heading to their nearest sporting goods store. The photos for this shoot were taken by Viviana Berti and show the form-fitting polo being paired with some slim fit jeans and a skinny tie.

The Nike Grand Slam Polo is a step in a new direction in terms of sportswear, but I think it's the right direction. See more shots of the all-new polo shirts above.
Trend Themes
1. Fashionable Sportswear - Fashionable sportswear is transforming the sportswear industry with a focus on style in addition to performance.
2. Sportswear for Urbanites - Sportswear for urbanites is becoming increasingly popular as more city dwellers seek comfortable yet stylish attire.
3. Athletic Apparel Crossover - Athletic apparel crossover is creating a new market where sportswear has become trendy fashion.
Industry Implications
1. Sportswear - Sportswear industry is seeing a disruptive innovation opportunity as fashionable sportswear becomes more popular.
2. Fashion - Fashion industry is offering new athletic apparel options, posing an opportunity for crossover brands.
3. Retail - Retail industry is challenged to market and sell fashionable sportswear in stores and online as the demand for sportswear becomes more style-focused.

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