Yes, Nike has reached into the vault for vintage kicks from the 70s, but the brand is also looking into contemporary classics like the Nike Dunk High '08.
While repeating the year the Nike Dunk High '08 was created would be redundant and obvious, it's worth noting that this isn't just a simple re-release. For those who recall, the original design was fairly multi-colored with hints of gray, blue, pink and orange all over. This time around, the look is much more toned down with a leather back and red upper as the only contrasting tones. I'm definitely liking this version more, as it appears more focused and simple than its predecessor.
The Nike Dunk High '08 black and red edition is available for pre-order at Crooked Tongues.
Modern Vintage Kicks
Nike Dunk High '08 Brings Back a Contemporary Classic in New Colors
Trend Themes
1. Modern Vintage Kicks - The trend of modernizing vintage kicks is emerging as a popular fashion style and provides the opportunity for businesses to capitalize on classic designs.
2. Toned Down Designs - A counter-trend to colorful retro styles, creating toned-down versions of classic designs offers the opportunity for innovation and differentiation.
3. Contemporary Classics - Brands are looking into contemporary classics like the Nike Dunk High '08, creating newer versions of popular styles to appeal to modern consumers.
Industry Implications
1. Fashion - The Fashion industry can capitalize on the popular trend of modernizing and updating classic designs to create newer versions of popular shoes and stylish streetwear.
2. Sportswear - Sportswear brands can leverage the trend of retro sneakers by creating updated versions of classic designs, leading to more creative and innovative sports shoes.
3. E-commerce - E-commerce businesses can innovate by catering to the demand for retro-style sneakers by selling modernized versions of classic designs, appealing to a wide range of consumers with an easy online shopping experience.