The Nike Bowery Stadium 'The Wave' exhibit in New York is probably the closet thing to a heavenly oasis for skateboarders and surfers in North America.
The Nike Bowery Stadium 'The Wave' exhibit is a carefully curated collection of skate and surf materials from Nike Range that focuses on specific items like sweaters, hoodies and board shorts while displaying different elements of skate and surf history.
The Nike Bowery Stadium 'The Wave' exhibit is a part of Nike's 'Just Do it' summer campaign, which will see the Stadium play host to live musical performances, lectures, and film screenings that will showcase classic surf and skate movies while including videos from Nike's skate and surf teams.
The Stadium even includes ramps and rails ready for action. This Nike Bowery Stadium is a must see for any skate, surf or municipal history fan who is in New York City during the summer of 2011.
Implications - One of the most effective ways a company can draw stronger attention to their brand is by making their storefront a destination point. By utilizing an avant-garde store design or featuring a radical, if short term, store alteration, the company lures consumers to their store as a museum of sorts. It shows the company's thirst for creativity and willingness to buck convention and routine.
Art Museum Skate Shops
The Nike Bowery Stadium 'The Wave' Exhibit is a Surf and Skate Oasis
Trend Themes
1. Skate and Surf Museums - Skate and surf brands can create museum-like spaces in their stores to draw attention and showcase their brand history and culture.
2. Multi-functional Retail Spaces - Retail spaces can become more attractive to consumers by featuring extras such as live musical performances, lectures, and film screenings.
3. Skate and Surf Collaborations - Skate and surf brands can leverage collaborations with other companies to create unique and exciting activations that draw attention and showcase their brand culture.
Industry Implications
1. Skate and Surf Brands - Skate and surf brands can create new brand experiences by featuring museum-like spaces and collaborations in their retail stores.
2. Retail Industry - Retailers can utilize multi-functional retail spaces to draw consumers and create unique brand experiences.
3. Event Industry - The event industry can collaborate with retail brands to create unique events and activations that showcase their products and culture.