The new Nike Bike is part of the sportswear giant's 'BETRUE' collection that celebrates the LGBTQ+ community in honor of Pride month.
Nike recently launched sneakers and clothing in honor of Pride month, and it is also doing the same for its bikes.The brand's Pride collections of recent years have all featured the LGBTQ+ community's rainbow symbol, and this particular product is no different. The BETRUE Nike Bike is gray or white in in color, with a white or black basket that features the 'BETRUE' logo, as well as a rainbow-colored Nike Swoosh.
These limited-edition bikes will be ridden during Portland's Pride Parade later this month, and help to celebrate and support the LGBTQ+ community and how far it has come in North America.
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
Trend Themes
1. Pride-celebrating Sportswear Collections - Nike's 'BETRUE' collection highlights the opportunity for brands to create limited-edition products that celebrate and support the LGBTQ+ community during Pride month.
2. Branded Limited-edition Bikes - The introduction of the BETRUE Nike Bike showcases the potential for brands to collaborate with bicycle manufacturers to create exclusive, branded bikes that align with special events or causes.
3. Inclusivity in Marketing - Nike's Pride-themed products demonstrate the importance for companies to showcase inclusivity in their marketing campaigns, attracting and engaging with diverse consumer audiences.
Industry Implications
1. Sportswear - The sportswear industry can explore opportunities to create Pride-themed collections that cater to the LGBTQ+ community during Pride month and beyond.
2. Bicycle Manufacturing - Collaboration between brands and bicycle manufacturers can create a niche market for limited-edition, branded bikes tied to special events or causes, such as Pride month.
3. Marketing and Advertising - Companies can embrace inclusivity in their marketing strategies to appeal to a wide range of consumers and create brand loyalty among diverse audiences.