Nike presents a look at its latest eyewear silhouettes in the form of the Nike Athena and the Nike Zeus frames. Both of these are made to be worn before or after participating in track and field sports. These boast a gender-neutral design and it embodies an eclectic design. The Nike Athena has an asymmetrical shape as one eye rests higher than the other. The Zeus is more of a protective design with sharp structures and sleek aesthetics.
John Hoke, the Chief Innovation Officer at Nike speaks about the design, stating "While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing." The sunglasses aren't an average pair of athletic eyewear as it amplify a sense of personality in both variations
Progressive Athletic Sunglasses
The Nike Athena and Nike Zeus Have a Captivating Design
Trend Themes
1. Gender-neutral Sports Accessories - The rise of gender-neutral sports accessories provides inclusive options that cater to a broader audience.
2. Eclectic Eyewear Designs - Eclectic eyewear designs like asymmetrical frames are pushing the boundaries of traditional athletic styling.
3. Pre- and Post-competition Gear - The focus on pre- and post-competition gear meets the evolving needs of athletes seeking holistic performance solutions.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage innovations in eyewear to enhance athlete performance and comfort.
2. Fashion Eyewear - Fashion eyewear is seeing a trend towards integrating athletic functionality with bold, unique designs.
3. Consumer Athletics - The consumer athletics industry benefits from versatile and aesthetically distinct wearable technology.