Just a short while ago, Nike and Pigalle joined forces to design a line of modern ahtleisure wear that draws inspiration from Parisian street style. The entire collection is held together with consistent colorways that make use of hues of white, blue, and pink. To highlight the different looks, the two brands released an editorial that makes use of the same colors -- making for a bold but minimalist campaign.
More recently, Nike and Pigalle designed a basketball court in Paris that makes use of the vibrant color palette that decorates the editorial as well. Like the apparel, the court makes use of clean lines and geometric patterns, which give it a highly modern aesthetic. In order to make the court really pop, Nike and Pigalle added accents of bright yellow to the various different murals. Photographer Alex Penfornis took to the court to capture the stunning result.
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
Trend Themes
1. Co-branded Athleisure - Opportunity for brands to collaborate and create co-branded athleisure wear that draws inspiration from different styles and cultures.
2. Geometric Aesthetic - Potential for incorporating clean lines and geometric patterns in design to create modern and visually appealing products.
3. Vibrant Court Designs - Growing demand for basketball courts with eye-catching and vibrant color palettes that enhance the visual experience of players and spectators alike.
Industry Implications
1. Sportswear - Disruptive innovation opportunity for sportswear brands to collaborate and create co-branded athleisure wear inspired by different cultures and design aesthetics.
2. Interior Design - Potential for interior designers to incorporate clean lines and geometric patterns in their projects, creating modern and visually captivating spaces.
3. Sports Facilities - Opportunity for sports facility developers to design basketball courts with unique and vibrant color palettes, creating visually stunning environments for players and spectators.