The Nike Air Trainer SC High gets the 'South Beach' treatment. This colorful reinterpretation of the classic silhouette features a full-grain leather upper that's been perforated to achieve better ventilation and fit, two of the most important features in a sneaker.
The shoe is also equipped with mid-foot straps that work together with the laces to increase stability, as well as a max air unit that offers protection when it comes to impact.
Interior cushioning is ensured using a PU midsole, while the exterior waffle rubber outsole provides the wearer with heightened traction. If intense lateral movements are part of your workout routine, you can rest easy knowing that the outsole will prevent your foot from rolling.
Beachy Platform Kicks
The Nike Air Trainer SC High Comes in a South Beach-Worthy Style
Trend Themes
1. Colorful Athletic Shoes - Opportunity for sportswear companies to tap into the growing trend of vibrant and colorful athletic shoes.
2. Improved Ventilation Sneakers - Potential for companies to innovate and create sneakers with better perforation for increased ventilation and comfort.
3. Stable Sneaker Design - Opportunity for athletic footwear manufacturers to focus on stability in sneaker design, using midfoot straps and laces.
Industry Implications
1. Athletic Footwear - Innovative opportunities for athletic shoe brands to improve their products and increase market share.
2. Sportswear - Potential for sportswear companies to create complementary apparel to match the trend of colorful athletic shoes.
3. Fitness Accessories - Opportunity for companies that create fitness accessories to focus on lateral stability, to complement stable sneaker design.