The new Nike Air Prestos feature traditional American colors with the addition of a soft gray.
The new sneakers did not release before America's Independence Day but are inspired by an occasion that arguably generates even more patriotism -- the 2016 Olympic Games. As the U.S. usually takes home the most wins during the Olympics, national pride runs rampant and companies such as Nike are taking full advantage of that fact. The new Nike Air Prestos have a dusty gray base with red and blue accents and bright white shoelaces.
These patriotic shoes are an excellent way for both Nike and its customers to celebrate and take advantage of the pride and celebrations that go on before, during and after the Olympic games.
Patriotic Sneaker Concepts
The New Nike Air Prestos Feature Red, WHite and Blue Colors
Trend Themes
1. Patriotic Sneaker Designs - Exploring unique and creative sneaker designs that celebrate national pride and special events like the Olympic Games.
2. Event-inspired Colorways - Creating limited edition sneaker colorways that align with significant events and cultural celebrations to capture consumer interest and boost sales.
3. Brand Partnerships with Sporting Events - Collaborating with major sporting events like the Olympics to create exclusive sneaker collections that tap into the passion and excitement of the occasion.
Industry Implications
1. Sporting Goods - Opportunity for sporting goods companies to design and market innovative sneakers that commemorate special events, fostering brand loyalty and customer engagement.
2. Apparel and Fashion - Fashion retailers can leverage event-inspired colorways to create buzz, attract customers, and drive sales through limited edition sneaker collections.
3. Marketing and Advertising - Marketing agencies can help brands forge strategic partnerships with sporting events to create unique and impactful marketing campaigns centered around exclusive sneaker releases.