Nike is releasing the next version of the Nike+ Sportband, their high tech training assist tool. The Nike+ Sportband has a removable USB which can be directly plugged into your computer allowing you to download data to your system. The module also uses the USB connection to recharge itself.
Nike+ comes with support from the Nikeplus website were you can register for the various training programs. The outfit's online Nike+ Coach system will allow runners to have the information they need to appropriately train for long distance events or achieve customized goals. Apart from tracking calories burnt and distances run, the nike+ is also a great looking watch.
Wearable Fitness Coaches
Nike+ 2008 (UPDATE)
Trend Themes
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Industry Implications
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3. Online Fitness Coaching - Opportunity for disruptive innovation in creating online platforms that connect fitness enthusiasts with professional trainers and provide personalized coaching and training programs.