New Balance recently confirmed that its 550 silhouette would be receiving three new colorways before the end of the year, and now the sneaker giant has added another colorway to the list. Arriving in ‘Nightwatch Green,’ and gold, the New Balance 550 is sure to capture everyone’s attention this fall.
The sneaker utilizes white leather and mesh uppers, while perforations decorate the medial leather panels. Hints of ‘Nightwatch Green’ decorate the medial lining, portions of the sole unit, and the leather patches near the collars. A mustard yellow shade lines the edges of the medial ‘N’ logos, in addition to the 550 branding that covers the forefoot and the rear ‘NB’ emblems. The tongue units boast basketball motifs, and the sneaker is finished with a clean white sole unit.
The New Balance 550 in ‘White/Nightwatch Green’ is now available from select retailers overseas, with a global launch set for late 2022.
Green Gold-Accented Sneakers
New Balance Adds 'Nightwatch Green' to its List of 550 Releases
Trend Themes
1. Nightwatch Green Sneakers - Disruptive innovation opportunity for footwear companies to explore the use of unique colors such as 'Nightwatch Green' in their sneaker releases.
2. Gold Accents - Opportunity for companies to experiment with adding gold accents to their products as a way to provide a touch of luxury and elegance.
3. Perforated Leather - Trend for footwear companies to incorporate perforated leather in their designs, providing a subtle texture and added breathability to the product.
Industry Implications
1. Footwear Industry - Companies can explore unique and attractive colorways, experimenting with new textures and materials to provide more eye-catching and innovative products to the sneaker enthusiasts.
2. Luxury Industry - Incorporation of gold accents in their products can be a disruptive innovation opportunity for the luxury industry to provide a unique selling proposition and appeal to consumers looking for premium items.
3. Fashion Industry - Perforated leather usage can be explored by the fashion industry, providing a unique texture, and could be incorporated in various clothing items, giving consumers more breathable and stylish options.