Coutié joins Vans in co-designing the 'Nightmare Society' pack os sneakers, reworking Vans' iconic Old Skool footwear model once again. The duo highlights the dual perspectives of society itself, which is referenced in the collection's namesake. The sneakers boast the quote "They Hide a Pretty Lie, Nothing More, Nor Less.'
This is the main message that it aims to translate, showcasing the social media presence is merely a cover of what one's reality truly is. The sneaker boasts a suede construction across the uppers in black with a contrasting bright green stripe along the side panels. There is also a snake motif on the heel to capture the overall theme even further, complete with a rubber outsole and a white lacing system.
Societal Flaw-Inspired Sneakers
Coutié and Vans Introduce the Nightmare Society Collection
Trend Themes
1. Societal Flaw-inspired Sneakers - The trend of designing sneakers that reflect the flaws and contradictions in society presents an opportunity for disruptive innovation in the footwear industry.
2. Dual Perspectives in Design - Embracing dual perspectives in fashion and design can lead to disruptive innovation by challenging traditional concepts and sparking conversations about societal issues.
3. Hidden Messages in Fashion - The incorporation of hidden messages in fashion pieces, such as quotes and symbols, creates opportunities for disruptive innovation in the fashion industry by encouraging self-expression and critical thinking.
Industry Implications
1. Footwear - The footwear industry can explore the concept of societal flaw-inspired sneakers to create unique and thought-provoking footwear designs that resonate with consumers seeking deeper meaning in their fashion choices.
2. Fashion - The fashion industry can incorporate the concept of dual perspectives in design to disrupt traditional fashion norms and offer consumers alternative perspectives and narratives through clothing.
3. Marketing and Branding - Marketing and branding professionals can explore the idea of hidden messages in fashion to create compelling campaigns and build brands that resonate with consumers on a deeper and more meaningful level.