Each year, countless people look forward to the new products released for Halloween and Christmas and this year Vans combined the two holidays together in its latest partnership with Disney to release The Nightmare Before Christmas sneaker collection.
The brand announced the launch via its Instagram platform, stating ‘The Nightmare Before Christmas x Vans coming soon. vans.com/nightmare.’ The post features bats, ghosts, and a checkered swirl in dark purple and mauve -- a potential hint that the sneaker features Van's iconic checkered-patterned in goth-inspired colors.
Customers can look forward to the launch of the Vans x The Nightmare Before Christmas collection sometime before the holiday, with the exact date remaining a mystery. However, the sneaker brand did leak on its Instagram platform that the line will be available in-store and online internationally.
Gothic Avant-Garde Sneakers
Vans Announced It Will Launch a 'Nightmare Before Christmas' Shoe Line
Trend Themes
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3. Inspirational Product Collaborations - Opportunity to engage customers and create unique products by partnering with beloved franchises and property owners for collaborative efforts.
Industry Implications
1. Fashion - Fashion brands can generate higher sales and customer engagement by creating unique sneaker collections inspired by pop culture icons.
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