On Friday, the Las Vegas Strip’s newest nightclub Sugarcane opened its doors inside the Palazzo Resort-Hotel-Casino. Sugarcane blends Japanese and Brazilian themes for a truly unique club. Rather than standard go-go or cage dancers, Sugarcane’s entertainment will include capoeira exhibitions, samba dancers, geishas, Japanese taiko drummers and models dressed as soccer players from Brazil.
The 4,000 square foot club is festooned with bamboo, resin, paper, and smoked and frosted acrylic details. 4,000 cylindrical lighted sugarcanes that extend down from the ceiling provide a dramatic artistic touch. And Brazilian graffiti artist Felipe Yung has also left spray-painted touches around the club.
As you might expect from a Las Vegas club, Sugarcane will feature an impressive array of cocktails. Among them is Sugarcane’s Cocktail Tree, a $70 wrought-iron tree that features four samples of three different drinks for a total of twelve top tipples. Sake bottle service will appeal to bottle service devotees, while specialty cocktails will blend Japanese, Brazilian and Peruvian influences.
Nightlife Fusion of Brazil and Japan
Sugarcane Opens in Las Vegas' Palazzo Resort-Hotel-Casi
Trend Themes
1. Cultural Fusion Nightlife - Opportunities for creating unique nightclubs that blend multiple cultural themes and entertainment acts.
2. Artistic Venue Design - Innovations in club décor and lighting that use unconventional materials to create immersive experiences.
3. Cocktail Innovation - New and creative ways to present cocktails in order to appeal to high-end customers and create unique experiences.
Industry Implications
1. Hospitality - Hotels and resorts can take advantage of the trend for fusion nightlife to attract a wider audience to their bars and nightclubs.
2. Entertainment - Event planners and entertainment companies can incorporate cultural elements into their shows and add value to the experience.
3. Beverage - The cocktail industry can explore innovative ways to present their drinks and create more high-end experiences, such as cocktail trees and specialty blends.