adidas Originals is updating its night running sneakers — the Nite Jogger, through a collaboration with "the world's leading manufacturer of high-visibility reflective materials" — 3M™ Scotchlite™ Reflective Material.
Dubbed the '3M Projects,' consumers can expect to enjoy a higher degree of visibility with this iteration of the archival 1970s model. The hyper-reflective material is present on the three-stripe mark, the 3M logo, on the forefoot, heel and side panels, on the trefoil logo branding, as well as on the 3M woven label on the inside.
Other performance-ready of adidas Originals' iconic night running sneakers include the BOOST midsole that ensures premium cushioning, a knitted and woven upper that boasts a lightweight and breathable design, as well as a rubber outsole for durability.
Reflective Night Running Sneakers
adidas Originals Pushes the Performance of the Nite Jogger
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Industry Implications
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