G2 Esports has partnered with sim racing peripherals company Next Level Racing to use the latter’s cockpits for competition purposes. Both companies will work cooperatively on community activations and events, contributing to Next Level Racing’s recent slew of new partnerships. G2 Esports has previously won the iRacing Porsche Esports Super Cup Series and is known for competing in League of Legends and CS:GO tournaments. For this deal, Next Level Racing joins G2’s current partner list, which includes adidas, Red Bull, BMW, and Spotify.
Nathan Tague, Head of Sim Racing at G2 Esports, commented: "We are delighted to welcome Next Level Racing as a partner of our Sim Racing team. From early conversations, it was clear that we share the same passion, goals, and vision for the future of the sim racing ecosystem. We can’t wait to get to work on bringing these to life through our partnership."
Esports Sim Racing Deals
G2 Esports Recruits Next Level Racing for a Sim Racing Partnership
Trend Themes
1. Sim Racing Partnerships - Esports teams and gaming peripheral companies are forming partnerships to create new experiences for sim racing fans.
2. Community Activations in Esports - Companies are working collaboratively to host community activations to bring esports fans together and create unique experiences.
3. Expansion of Sim Racing Ecosystem - The expansion of sim racing ecosystems is opening up opportunities for new partnerships and innovative gaming experiences.
Industry Implications
1. Esports - Esports teams are partnering with gaming peripheral companies to create more immersive gaming experiences, providing opportunities for new sponsorships and activations.
2. Gaming Peripherals - Companies in the gaming peripherals industry are working with esports teams to expand their offerings and provide more realistic, high-quality gaming experiences, opening up new revenue streams.
3. Event Management - As the esports industry continues to grow, there is a need for event management companies to create unique, exciting experiences for fans, leading to partnerships with esports teams and gaming peripheral companies.